On Thursday, BRD announced that it has partnered with Wyre on a wire transfer platform that will allow customers in the United States to purchase digital currencies using the standard wire transfer process. The platform will be supported by more than 1,700 banks in the United States, according to the company.
This is another big step forward for BRD. They had already established themselves as a secure digital wallet, with over 2 million customers in 170 different countries around the world. In addition, their number has increased considerably in recent times. BRD also claimed to have doubled the number of transactions they’ve processed related to crypto assets in the past four months alone.
Wyre has also built a solid reputation. According to reports, they have traded more than $ 3.5 billion in crypto assets and added $ 1 billion in trade currency payments. Their ability to build relationships with banks in over 50 countries has made them one of the leaders in digital asset transfer.
The new platform will be particularly attractive to BRD customers. They will now allow consumers in the United States to transfer assets in and out of banks, without having to pay high fees as part of the conversion and transfer. It has become an important selling point for the company.
The new platform will allow BRD customers to purchase cryptocurrencies such as SegWitCoin BTC, ETH or Dai, simply by connecting their bank account to the digital wallet. According to the release, this can be accomplished in less than five minutes, allowing traders to make quick trades while providing the highest level of security.
“We have constantly heard from US customers about the frustrations over the lack of innovation and simplification of the current market leaders, namely Coinbase,” said Aaron Lasher, chief strategy officer and co-founder of BRD. “As more well-funded players have become more gatekeepers and centralized, BRD has remained steadfast in its mission to bring the core value of blockchain to the masses: decentralized and inclusive.”
For BRD, this move should help keep ahead of competitors such as Breadwinner AG. The Switzerland-based company had made BRD its main target in terms of competition, and hopes that the funding it received in January will help it be able to compete more actively with the latter.
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